If you think your products and services are worth a buy across the globe, then an internet marketing campaign is the solution you’re looking for. This will enable you to reach out to anyone on the planet. Whether it’s managing customer information, launching a public relations campaign or building sales.
If you’re thinking that this sounds like a lot of blah, read on.
An internet marketing campaign has, you guessed it, everything to do with the internet! It helps you use the internet to advertise or sell goods and services. There are lots of creative ways you can do that, some of the most popular being:
- Pay per click advertising
- Banner advertisements
- Email marketing
- Search engine marketing
- Blog marketing
- Article marketing
Each of these has its advantages, and what you choose to use depends a lot on your business goals. For the moment, let’s look at the benefits of pursuing an internet marketing strategy in general:
24×7 visibility – Customers around the globe are relying on the internet as a primary source of knowledge, so you need to be right there.
Zero in – Internet technology can help you identify your target, like no other. Web analytics (which is jargon for understanding the behavior of visitors on your site) has the ability to identify and track potential customers, and saves you the bother of a wild goose chase.
Cut costs – It’s no secret that it would cost you an arm and a leg to run a full blown campaign on TV or other media. The internet is an extremely cost effective medium in comparison, and therefore gives you the chance to pass on some of those savings to your customers.
Seize the moment – You never know when there’s somebody with a need that your product can satisfy – an internet marketing strategy enables you to be in the customers’ face at all times. When the impulse to buy seizes your customer, you need to be there, pushing your wares.
Give them what they want – If you’re a reseller, an internet marketing strategy will allow you to understand your customers’ needs better, and then customize the product offering to their needs. For example, online sellers of music could create a personalized compilation of favorite tracks. This will help secure customer loyalty and build favorable word of mouth.
Build a buzz – By allowing customers to interact with each other you can create a loyal community. Take eBay for example.
If you’re thinking there’s got to be a catch somewhere, well, you’re dead right! While deciding on your internet marketing campaign, it’s useful to bear some things in mind.
Information overload – With all the information available online, it’s not surprising that most customers are either comparing prices or worse, are confused! So you need to be creative while deciding your internet marketing campaign, to make sure you stand out among the crowd.
Fear of fraud – The internet is not without its share of rogues, and that could make prospective customers feel vulnerable. You need to reassure them about the safety of doing business with you. Reputed online sellers will ensure that they link up with secure payment gateways. eBay even gives useful advice about trading safely.
No touchy-feely – most people still think of the internet as a place to gather information, but would rather purchase at a store where they can experience the product. You can actually do something about this – for example www.amazon.com allows prospective book buyers to read selective pages before they decide to buy. Alternatively, you could frame an attractive exchange policy or money back guarantee.
A problem of image – You’ll find that a lot of rival websites have queered the pitch with their slow response rates and laughable customer service policies! You’ll need to work that much harder to undo the damage.
As with any business decision, you need to think carefully about your internet marketing campaign. While you’re the best judge, there are professionals like www.wilsonweb.com, www.web-source.net and www.marketingtips.com that could help you make that call.